Manchester United is reputed to be the most popular football club in the world, with one of the highest average home attendance in Europe.  The club's worldwide fan base includes more than 200 officially recognised branches of the Manchester United Supporters Club (MUSC), in at least 24 countries. The club takes advantage of this support through its worldwide summer tours. Accountancy firm and sports Cheap nba jerseys industry consultants Deloitte estimate that Manchester United has 75 million fans worldwide, while other estimates put this figure closer to 333 million.
Supporters are represented by two independent bodies; the Independent Manchester United Supporters Association (IMUSA), which maintains close links to the club through the MUFC Fans Forum, and the Manchester United Supporters' Trust (MUST). After the Glazer family's takeover in 2005, a group Cheap authnetic nba jerseys of fans formed a splinter club, F.C. United of Manchester. The West Stand of Old Trafford – the "Stretford End" – is the home end and the traditional source of the club's most vocal support.
The rivalry with Liverpool is rooted in competition between the cities during the Industrial Revolution when Manchester was famous for its textile industry while Liverpool was a major port.
The "Roses Rivalry" with Leeds stems from the Wars of the Roses, fought between the House of Lancaster and the House of York, with Manchester United representing Lancashire and Leeds representing Yorkshire.
Manchester United has been described as a global brand; a 2011 report by Brand Finance, valued the club's trademarks and associated intellectual property at £412 million – an increase of £39 million on the previous year Cheap Oklahoma City thunder jerseys, valuing it at £11 million more than the second best brand, Real Madrid – and gave the brand a strength rating of AAA (Extremely Strong). In 2012, Manchester United was ranked first by Forbes magazine in its list of the ten most valuable sports team brands, valuing the Manchester United brand at £1.4 billion. The club is currently ranked third in Cheap Miami Heat jerseys the Deloitte Football Money League (behind Real Madrid and Barcelona).